General Book Search for "9780199252206"

Creating Corporate Reputations

Paperback
Published : Thursday 13 June 2002
ISBN : 9780199252206
Price : €56.73


Description

Corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to enhance their corporation's desired reputation.



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