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The Art and Science of Marketing

Paperback
Published : Thursday 15 September 2005
ISBN : 9780199285563
Price : €46.79


Description

Blending the art of marketing with the science of marketing, this book shows how to implement marketing effectively to create and capture the value of the offers they make to their target customers. It also questions the usefulness of some marketing fads, and is useful for professional students of marketing, as well as marketing professionals.



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