Low-Cost, Low-Tech Innovation

Author : Vijay Vyas

Hardback

Published : Monday 24 November 2014

ISBN : 9780415818995

Price : €187.20

Description

This book attempts to address the imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of eight small innovative Scottish companies, this book presents an in-depth analysis of innovation in the food and drinks industry and unravels a lesser-known approach to effective low-cost product innovation, which is simple and economical, yet elegant and successful.

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