M: Advertising ISE

Author : Michael Weigold,William Arens

Paperback

Published : Wednesday 28 April 2021

ISBN : 9781260598223

Price : €66.68

Description

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today's business students.

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