M: Advertising ISE

Author : Michael Weigold,William Arens

Paperback

Published : Monday 26 February 2024

ISBN : 9781266851759

Price : €66.68

Description

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising.  M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format.  Supported by a robust digital through McGraw Hill Connect, M: Advertising is relevant and engaging for todays business students.   

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