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General Book Search for "9780750654531"

General Books
School Books

Author : Matthew Housden,Sunny Crouch
Paperback
Published : Friday 9 May 2003
ISBN : 9780750654531
Price : €54.98

Description

Aims to enable managers to become more informed research users and buyers. This edition of the text includes: the development of the "knowledge economy"; analysis of customer relationship management; comprehensive discussion of electronic techniques; and, case studies and examples.