Marketing Research for ManagersAuthor :
Hardback
Published : Monday 1 August 2016
Description
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.
This new edition of the text includes:
* The development of the "knowledge economy"
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples
You may also like ...
11% Off RRP
![Product](https://abcbooksimages.s3.eu-west-1.amazonaws.com/sBookimagesFlat2020/9781529918014.jpg)
by
Hardback
12 Oct 2023
>>
€25.90€22.99
![Product](https://abcbooksimages.s3.eu-west-1.amazonaws.com/sBookimagesFlat2020/9781138144309.jpg)
by
Hardback
01 Aug 2016
Management and management techniques
€152.10
Extended stock – Dispatch 5-7 days
![Product](https://jackets.dmmserver.com/media/140/97807506/9780750654531.jpg)
by
Paperback
09 May 2003
Management and management techniques
€54.98
Extended stock – Dispatch 5-7 days
![Product](https://abcbooksimages.s3.eu-west-1.amazonaws.com/sBookimagesFlat2020/9780008651763.jpg)
by
Paperback
06 Jun 2024
CHILDRENS 9 PLUS
€11.25
Extended stock – Dispatch 5-7 days
Reviews