General Book Search for "9780805862720"

Public Relations Metrics

Hardback
Published : Wednesday 28 May 2008
ISBN : 9780805862720
Price : €152.10


Description

Responding to the need in academia and the public relations profession, this volume presents the state of knowledge in public relations measurement and evaluation. It brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.



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