Public Relations Metrics

Author : Ana Tkalac Vercic,Dejan Vercic

Paperback

Published : Wednesday 28 May 2008

ISBN : 9780805862737

Price : €57.32

Description

Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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