Service Management Principles for Hospitality & Tourism in the Age of Digital TechnologyAuthor :
Paperback
Published : Tuesday 30 April 2024
Description
Guides managers to see hospitality and tourism as essential service businesses requiring a holistic cross-functional approach to meeting customers' needs. Demonstrates how service organizations can capitalize on, or are impacted by, technological and social changes such as the sharing economy, social media, mobile technologies and more.
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