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General Book Search for "9781032246598"

General Books
School Books

Author : Jeremy Harris Lipschultz
Paperback
Published : Tuesday 18 July 2023
ISBN : 9781032246598
Price : €57.32

Description

This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising, and marketing.