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General Book Search for "9781032252100"

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Social Media Measurement and Management

Author : Jeremy Harris Lipschultz
Hardback
Published : Thursday 1 August 2024
ISBN : 9781032252100
Price : €152.10

Description

This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.