Understanding Multinationals from Emerging MarketsAuthor :
Hardback
Published : Thursday 26 June 2014
Description
In this book, a distinguished group of researchers provide a state-of-the-art analysis of emerging market multinationals (EMNCs). They tackle fundamental theoretical questions and assess the unique strategies and behavior of successful EMNCs. Scholars and graduate students, as well as consultants of multinational companies, will find this book of interest.
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