Understanding Multinationals from Emerging MarketsAuthor :
Paperback
Published : Thursday 16 July 2015
Description
In this book, a distinguished group of researchers provide a state-of-the-art analysis of emerging market multinationals (EMNCs). They tackle fundamental theoretical questions and assess the unique strategies and behavior of successful EMNCs. Scholars and graduate students, as well as consultants of multinational companies, will find this book of interest.
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